04 Jun 2026
We work where value is at stake.
We bring complementary teams together to give organisations direction, build trust and help them move forward when the stakes are high.
Governments and public organisations operate in environments where every decision is public and every stakeholder has a voice. Through four integrated disciplines, we turn high-stakes decisions into durable change.
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When organisations communicate clearly, strategy lands and trust builds. We help organisations build clarity: the kind that makes strategies credible and transformations successful.
Governments and institutions face a new reality: transitions demand speed and scale that most institutions aren't designed for. We help navigate charged dossiers, build broad support and make complex transitions land.
Across parliaments, regulators, media and civic arenas, knowing how to navigate complexity is what makes the difference. We help organisations and institutions gain access and use it to shape decisions and outcomes.
Reputation is built or damaged in moments. But it's won or lost over time. We help organisations match what they say and position themselves to what they do — consistently, across all touchpoints, under pressure.
Corporate Communications
KNI keeps essential supplies moving across Greenland through several divisions. Marketsquare built a corporate visual identity and a website that put all of them behind one strategy, rooted in Arctic nature and everyday life. The point it makes is simple: KNI is the company of all Greenlanders.
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Corporate Communications
Thirteen of the fourteen authors on the Danish A curriculum are men. Marketsquare trained a chatbot on their work alone and put it in the DMs of an Instagram profile, so anyone could see what view of the world the curriculum actually carries. The campaign was aimed squarely at political decision-makers, and it has collected awards since, including at the Effie Awards Denmark.
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Corporate Communications
Danes deflect a compliment rather than accept one, and "it's just IKEA" was already a phrase people used. Rather than correct it, IKEA claimed it, in a film marking 55 years in Denmark through five domestic scenes from the sixties to the present day. Brand trust reached an index of 117, positive impact 114 and purchase intent 110.
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A network only works when people meet and share knowledge. And that knowledge compounds: what one team learns in one market sharpens the advice in the next. We bring our people together across agencies and borders: communities around each discipline, knowledge sessions and events where strategists from every agency sit at the same table. That is where talent grows and where new collaborations start. So, every client works with one close team, backed by the knowledge of the whole network.
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04 Jun 2026
19 May 2026
30 Mar 2026