We work where value is at stake
Decisions are becoming more visible, more sensitive and more complex. We stand beside organisations and governments at the moment something is on the line: in regulation, public debate and societal change. Four disciplines, one way of working: close to the client, with people who own the advice they give.
Our selected work and insights
Corporate Communications
KNI: a new identity for a 250-year-old company
KNI keeps essential supplies moving across Greenland through several divisions. Marketsquare built a corporate visual identity and a website that put all of them behind one strategy, rooted in Arctic nature and everyday life. The point it makes is simple: KNI is the company of all Greenlanders.
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Corporate Communications
Dansklaererforeningen: Pensum_GPT
Thirteen of the fourteen authors on the Danish A curriculum are men. Marketsquare trained a chatbot on their work alone and put it in the DMs of an Instagram profile, so anyone could see what view of the world the curriculum actually carries. The campaign was aimed squarely at political decision-makers, and it has collected awards since, including at the Effie Awards Denmark.
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Corporate Communications
IKEA: It's just IKEA
Danes deflect a compliment rather than accept one, and "it's just IKEA" was already a phrase people used. Rather than correct it, IKEA claimed it, in a film marking 55 years in Denmark through five domestic scenes from the sixties to the present day. Brand trust reached an index of 117, positive impact 114 and purchase intent 110.
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